By
James
Hirsen
In advance of the June 18 release of his latest album, "Yeezus,"
Kanye West is engaged in an unusual form of performance art public relations. One
of the singles from the rapper’s upcoming album is entitled "New
Slaves," and the piece is being debuted in various locations around the
globe via video projections on the exterior of buildings.
According to the Houston
Chronicle, the police intervened and prevented a projection of West’s video
that was slated to take place at Houston’s Rothko Chapel. Authorities were
likely concerned about the possible negative fallout from the racially charged
lyrics, which are an explicit part of West’s rap song: "I know that we the
new slaves, I see the blood on the leaves, They throwing hate at me, Want me to
stay at ease, F*** you and your corporation," West conveys through the
song’s lyrics.
West, incidentally, through the promotion and distribution of
his music and through business projects beyond, is fully immersed in the
corporate culture. Additionally, he is romantically linked with Kim Kardashian,
an individual of extensive celebrity who is pregnant with his child.
Individually, and now together, the two have taken sales, marketing, and
personal consumption of corporate products to staggering new levels. [more...]
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