By James Hirsen
In advance of the June 18 release of his latest album, "Yeezus," Kanye West is engaged in an unusual form of performance art public relations. One of the singles from the rapper’s upcoming album is entitled "New Slaves," and the piece is being debuted in various locations around the globe via video projections on the exterior of buildings.
According to the Houston Chronicle, the police intervened and prevented a projection of West’s video that was slated to take place at Houston’s Rothko Chapel. Authorities were likely concerned about the possible negative fallout from the racially charged lyrics, which are an explicit part of West’s rap song: "I know that we the new slaves, I see the blood on the leaves, They throwing hate at me, Want me to stay at ease, F*** you and your corporation," West conveys through the song’s lyrics.
West, incidentally, through the promotion and distribution of his music and through business projects beyond, is fully immersed in the corporate culture. Additionally, he is romantically linked with Kim Kardashian, an individual of extensive celebrity who is pregnant with his child. Individually, and now together, the two have taken sales, marketing, and personal consumption of corporate products to staggering new levels. [more...]