By
James
Hirsen
With
a $66 million take, zombie movie "World War Z," starring Brad Pitt, did
reasonably well at the box office in its opening weekend. However, the film
still faces challenges to its profitability, due to the movie’s swollen
production and marketing budget.
The movie is based on the 2006 book of the same title, written
by the son of Mel Brooks and Ann Bancroft, author Max Brooks. China was the country
of origin for the zombie virus in Brooks' book, related to the segment in the
novel that involves a black market trade in human organs. However, Paramount
executives, like so many others in the industry, are afraid to upset the film
gatekeepers since China now ranks as the second biggest film market in the
world. Consequently, the film's story line was altered to have the virus
originate in the country of North Korea, a place with an inconsequential movie
market. [more...]
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