By James Hirsen
With a $66 million take, zombie movie "World War Z," starring Brad Pitt, did reasonably well at the box office in its opening weekend. However, the film still faces challenges to its profitability, due to the movie’s swollen production and marketing budget.
The movie is based on the 2006 book of the same title, written by the son of Mel Brooks and Ann Bancroft, author Max Brooks. China was the country of origin for the zombie virus in Brooks' book, related to the segment in the novel that involves a black market trade in human organs. However, Paramount executives, like so many others in the industry, are afraid to upset the film gatekeepers since China now ranks as the second biggest film market in the world. Consequently, the film's story line was altered to have the virus originate in the country of North Korea, a place with an inconsequential movie market. [more...]