2. Karen Leland: Why J.J. Abrams Got the ‘Star Wars’ Brand Right
3. Wayne Allyn Root: The Perfect Islamic State Recruiting Tool - Hillary Clinton
4. Daniel Greenfield: It’s Not ISIS We Need to Beat; It’s the Caliphate
5. John LeBoutillier: Will 2016 Be an Even More Unpredictable Year Than 2015 Has Been?
Rising Tide of ‘Star Wars’ Lifts All Films
By James Hirsen
Disney’s “Star Wars: The Force Awakens” is nothing short of an entertainment industry phenom. “The Force” energized the Christmas movie box office while simultaneously spreading yuletide cheer to its cinematic competitors. Having debuted a weekend earlier with a worldwide record of $529 million, the J.J. Abrams sequel attained another box-office milestone by reaching a global gross of $1 billion faster than any movie that has ever been made. [more...]
Why J.J. Abrams Got the ‘Star Wars’ Brand Right
By Karen Leland
Give a Nod to Nostalgia and New: There’s a scene in ‘Star Wars’ where Han Solo (Harrison Ford) and crew get into a sticky situation while on the evil New Order’s Star Destroyer ship. Mid-snafu, Harrison Ford tosses out the classic “I’ve got a bad feeling about this.” There are many other times during the film when a classic thread from past movies is brought into the present moment. At the same time, Abrams teases us with future possibilities for how this whole crazy thing might unfold. Your Takeaway: Failing to give your brand’s positive past its due can be dangerous business. Remember when Coca Cola tried to introduce the New Coke? While preliminary taste tests for the new formulation were positive, consumers revolted at the idea of their old standby being replaced by a new upstart. Sales dropped and Coke Classic (the original formula) was reintroduced. Change can give your brand a powerful boost, but it needs to take into account the sentimental relationship your customers have with your brand as before. [more...]
The Perfect Islamic State Recruiting Tool - Hillary Clinton
By Wayne Allyn Root
Hillary Clinton lied – again. Just like when she covered up the terrorist attack at Benghazi by blaming it on a video no one ever watched, now she is blaming Donald Trump for inciting hatred, violence and Islamic State recruitment... even though no such video exists. But guess what the truth is? While there is no Islamic State video featuring Donald Trump, ironically Islamic State does use videos featuring Bill Clinton as a recruitment tool. [more...]
It’s Not ISIS We Need to Beat; It’s the Caliphate
By Daniel Greenfield
A recent report by, of all places, the Tony Blair Faith Foundation, found that the Syrian rebels were mostly Islamic Jihadists and that even if ISIS were defeated there were 15 other groups sharing its worldview that were ready to take its place. And that’s just in Syria. The official ISIS story - the one that we read in the newspapers, watch on television and hear on the radio - is that it’s a unique group whose brand of extremism is so extreme that there is no comparing it to anything else. ISIS has nothing to do with Islam... or with anything else. It’s a complete aberration, except for the 15 other Jihadist groups ready to step into its shoes in just one country. [more...]
Will 2016 Be an Even More Unpredictable Year Than 2015 Has Been?
By John LeBoutillier
As 2015 comes to a close, will 2016 be an even wilder political year? What is the state of the Republican and Democratic races with five weeks to go before Iowa? Can Trump be stopped? Will Cruz’s methodical approach pay off with the nomination? Can Bernie Sanders upset Hillary in either Iowa or New Hampshire – or both? This – and much more – will be discussed by the POLITICAL INSIDERS – live on Fox News Channel this Sunday evening – at 7:30 PM ET. [more...]
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