By Karen Leland
Zuckerberg is committing one of the main mistakes in
handling a PR disaster -- he's not.
Even if he isn't certain yet of all the facts, his next
steps, or even how Facebook has determined to proceed, there is still a
necessity for him to be seen, heard and above all communicate that he gets the
critical nature of the situation. If I were coaching Zuckerberg, I would
advise him, or any other CEO facing a PR disaster, to get ahead of the game by
doing the following four things: express concern, apologize, commit to
finding the facts, and present a next action. [more...]
Karen Leland is an expert on
branding and marketing. She works with CEOs,
executives and entrepreneurs on building stronger personal, business and team
brands.
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