By James Hirsen
Two Hollywood institutions, the Writers Guild of America (WGA) and the Association of Talent Agents (ATA), are now in an all-out battle with one another. Consequently, the way in which business is conducted in the entertainment world may never be the same.
A dispute between the two organizations arose over the 43-year-old Artists’ Managers Basic Agreement (AMBA), a pact between the WGA and the ATA, which regulates the terms of how agents represent writers. The WGA by-laws stipulate that an agency must sign the AMBA in order to represent one of its members.
The outcome of this conflict will likely result in an entertainment industry realignment, whereby writers are represented by smaller agencies that agree to collect commissions, minus the packaging or content participation. [more...]