By
James
Hirsen
Another
faith-based surprise is changing the Hollywood calculus. With its $11 million
weekend, the Christian film "War Room" surpassed all box office
expectations, coming in a close second to the blockbuster hit "Straight
Outta Compton" - this despite the fact that "War Room" was only
being shown in 1,135 theaters as opposed to some major release competition that
was being projected on 2,000 to 3,100 screens. The handwriting was on the wall
for the film when the "War Room" tally reached $3.9 million for the
combined Thursday and Friday night showings.
Audiences
are loving the inspirational movie, giving it the highest "A+" rating
on the CinemaScore survey. What is causing entertainment executives to really
take note, though, is the substantial profit margin, especially when compared
to a number of other studio-released films. It was altogether logical,
therefore, for Sony Pictures’s faith-based unit, Affirm Films, to take hold of
the project’s reins. When measured against current Hollywood standards, the "War
Room"’s $3 million production budget appears minuscule. [more...]
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