Monday, August 25, 2014

Sagging Summer Box Office Alters Hollywood Calculus

Despite some surprising blockbuster hits, the summer box-office numbers still have the movie studios concerned. Even though there were not the kind of poor showings the likes of those occurring last year, including “The Lone Ranger,” “White House Down,” “After Earth,” and “R.I.P.D,” which stunned the industry by tanking upon release, the summer season and possibly the entire year are likely to be major disappointments for the entertainment business revenue-wise.

Rather than totally bombing out at the box office, the 2014 crop of summer films seems to be sharing in a general malaise. Even those movies considered to be winners failed to solidly hit the target. Films such as “Transformers: Age of Extinction,” “Maleficent,” “Godzilla,” and “X-Men: Days of Future Past” managed to garner some sizable numbers but none exceeded the $300 million mark like “Iron Man 3” and “ Despicable Me 2” succeeded in doing last year. Instead they currently trail below the $250 million tally. [more...]

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