Thursday, September 6, 2018

Nike Ad Campaign Sparks Controversy

Nike released its new “Just Do It” ad this past Labor Day, celebrating the 30th anniversary of the “Just Do It” campaign.  The ad was nothing short of controversial, as it contained a closeup of Colin Kaepernick’s face with a quote that read, “Believe in something. Even if it means sacrificing everything.” Kaepernick, a former NFL quarterback who is known more for taking a knee during the national anthem, rather than throwing a football, was chosen to headline this campaign due to his social justice activism.  The ad has sparked all sorts of reactions, from people burning their old Nike gear, while others rushed to the nearest store to purchase more Nike merchandise, to others taking their reactions to Twitter.  Furthermore, Nike’s stock price fell 2.9% on Tuesday and was the worst performing company on the Dow Jones Industrial Average. [more...]

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