The
much talked about, biblically questionable big-screen release "Noah"
finished its debut weekend with a better than expected $44 million in
box-office take. But when it comes to the movie's long-term success, there are
some dark clouds lurking on the horizon.
CinemaScore
is a highly regarded market research firm that polls film audiences and rates
their viewing experiences with letter grades. The firm reports its results and
forecasts box-office receipts based on data collected. CinemaScore's
representatives routinely survey opening day audiences in twenty-five of the
largest movie markets in North America to determine a grade ranging from A+ to
F for the respective film. Most movies receive a minimum of "B+" as a
CinemeScore grade, with anything less being cause for concern for the studio
and filmmakers involved.
The
controversial "Noah," which was delivered to the screen by Paramount
and director Darren Aronofsky, received a dismal CinemaScore of "C"
from moviegoers. [more...]
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