Monday, August 31, 2015

Faith-based 'War Room' Conquers Box Office

Another faith-based surprise is changing the Hollywood calculus. With its $11 million weekend, the Christian film "War Room" surpassed all box office expectations, coming in a close second to the blockbuster hit "Straight Outta Compton" - this despite the fact that "War Room" was only being shown in 1,135 theaters as opposed to some major release competition that was being projected on 2,000 to 3,100 screens. The handwriting was on the wall for the film when the "War Room" tally reached $3.9 million for the combined Thursday and Friday night showings.

Audiences are loving the inspirational movie, giving it the highest "A+" rating on the CinemaScore survey. What is causing entertainment executives to really take note, though, is the substantial profit margin, especially when compared to a number of other studio-released films. It was altogether logical, therefore, for Sony Pictures’s faith-based unit, Affirm Films, to take hold of the project’s reins. When measured against current Hollywood standards, the "War Room"’s $3 million production budget appears minuscule. [more...]

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